Canis Collection provides a quality CBD product experience to look-n-feel-matter customers in an experience-focused environment with a Peloton-esque voice, helping them feel confident and make a difference.
Client:
Canis Collection
Date:
July, 2021
Website:
Task:
brand/logo: Using the Core Discovery process I spearheaded meetings with the client discovery brand attributes, personas, and priorities, leading to stylescapes that would show possible directions the new brand could take. Canis a lifestyle-forward rockstar CBD brand. It focuses on the feel rather than the science of CBD.
website: This custom designed website pushed the feel over science goal of the brand, while keeping the practicality of an ecommerce website. This site was designed to be responsive with mobile, laptop, and large desktop screens.
